Brand Challenge
Increase Hòa Phát brand awareness and recruit new users in the freezer industry.
Category Truth
Quality standards in the freezer industry have not been clearly set.
Strategy Approach
Hòa Phát sets quality standards for the entire freezer industry and from there,
indirectly build superior brand image compared to its competitors.
Creative idea
❄️ TỦ ĐÔNG HOÀ PHÁT ❄️
TRỮ ĐÔNG CHUẨN HOÀ PHÁT
Creative storytelling
"From deep ocean to home
Freezers need to be standardized."
"Từ biển cả đến nhà
Tủ đông luôn phải chuẩn"
The story follows a school of fish from the time they were caught in the ocean until they arrived home,
always maintaining its quality thanks to being stored in Hoa Phat freezers.
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Client: Hoà Phát
Account Manager: Quỳnh Nguyễn
Account Executive: Vy Nguyễn
Senior Creative Director: Mai Lê
Senior Creative Manager: Ân Nguyễn
Executive, Creative with Impact: Phi Mạch
Art Director: Linh Huỳnh
